Social entrepreneurial intention among university students in China.

The issues of employment, social inequality, and resource scarcity can be effectively addressed through social entrepreneurship, contributing to the growing research interest on the formation of social entrepreneurial intention. Using the theory of planned behaviour, the current study examined the influence of selected key factors on social entrepreneurial intention among university students. Based on the cross-sectional quantitative research design, online survey was conducted, which involved 684 students and graduates from five universities in Southern China. The obtained results demonstrated the significant and positive influence of perceived values on sustainability, opportunity recognition competency, attitude towards entrepreneurship, subjective norms, and perceived behavioural control on social entrepreneurial intention. Additionally, attitude towards entrepreneurship partially mediated the relationships of risk-taking propensity, self-efficacy, and need for achievement on social entrepreneurial intention. The multi-group analysis results also showed that need for achievement and social entrepreneurial intention differed significantly between genders, which provides new ideas for future investigations into the impact of gender on social entrepreneurial intentions. Based on the findings of this study, it is crucial that university students are exposed to relevant courses or training to develop social entrepreneurship competencies and promote sustainable values. The findings of this study will provide policymakers with relevant policy guidelines and more effective theoretical support to achieve the goal of promoting social entrepreneurship among university students in a more resource-efficient and effective manner.

Modelling the mass adoption potential of food waste composting among rural Chinese farmers.

As a safe alternative to hazardous agrochemicals, food waste compost could prevent human health hazards and environmental degradation. Food waste composting has not garnered much popularity among farmers given their sole dependence on synthetic fertilizers for high yields and commercial returns. Hence, this study aimed to identify the factors influencing farmers' adoption of food waste composting for regular use. Empirical data were collected from 399 farmers residing in different second-tier cities in China through face-to-face interviews using a structured questionnaire. The partial least squares-structural equation modelling was used to statistically examine the models and construct correlations. Based on the study outcomes, the perceived usefulness of food waste compost, awareness of the consequences, social influence, anticipated guilt, and attitude towards food waste composting substantially impacted food waste composting intention. Intriguingly, the perceived value of sustainability and ascription of responsibility did not have a significant impact on food waste composting intention, whereas food waste composting intention substantially influenced food waste composting behavior. The results of the multi-group analysis revealed differences in the relationship between awareness of consequences and food waste composting intention across genders and educational levels. This intriguing finding provides new avenues for future research and offers novel insights into the practical applications and promotion of food waste composting. These results will improve the relevant aspects among farmers for eco-friendly farming practices, innovate food waste management strategies, and mitigate environmental deterioration resulting from hazardous agrochemicals. This study expands the current body of literature by providing government regulators and other social enterprises with effective laws, policies, and strategy development guidelines for adopting natural composting on a large scale and enhancing the nutritional value of food to prevent unforeseen health risks caused by toxic chemicals.

Examining the relationship between big data analytics capabilities and organizational ambidexterity in the Malaysian banking sector.

Drawing on previous literature on dynamic capability view (DCV), we examine the effects of data analytics capabilities (BDAC) on organizational ambidexterity and the paradoxical tensions between exploration and exploitation in the Malaysian banking sector. Although banks are often considered as mature commercial organizations, they are not free of issues concerning technological advancement and organizational changes for long-term competitiveness. Through statistical analysis by using data from 162 bank managers in Malaysia, it is confirmed that BDAC positively influences the two contradictory aspects of organizational ambidexterity (i.e., explorative dynamic capabilities and exploitative dynamic capabilities), and explorative dynamic capabilities also mediate the positive relationship between BDAC and exploitative marketing capabilities. The findings provide meaningful insights to researchers and bank managers on how to obtain sustainable competitive advances in the current digital era.

Travel decision making during and after the COVID-2019 pandemic: Revisiting travel constraints, gender role, and behavioral intentions.

The COVID-19 pandemic has deeply influenced the tourism and hospitality industry, and it has also reshaped people's travel preferences and related behaviors. As a result, how prospective travelers perceive travel constraints and their effects on future travel behaviors may have changed to some extent. Besides, such perception arguably varies across gender. Therefore, this research examines the interplay between travel constraints, gender, and travel intentions for facilitating robust tourism recovery by revisiting the Leisure Constraints Model (LCM) from a gender perspective. Data were collected through a survey from 357 Malaysian prospective travelers. By conducting path analysis and multigroup analysis (MGA), it is found that structural and interpersonal constraints impose indirect effects on travel intentions (mediated by intrapersonal constraints), and gender moderating the effect of structural cost on intrapersonal constraints and effect of intrapersonal constraints on travel intentions. Based on these findings, this research provides theoretical and practical implications into how to adjust their marketing strategies and travel products during the era of "new normal" for tourism policy makers, destination marketers, and related businesses.

Predicting young Chinese consumers' intentions to purchase Western brands: Structural model analysis.

This study aims to investigate how young Chinese consumers make purchase intentions towards Western brands under the influence of two conflicting values and CSR, which is insufficiently discussed in the current literature. Both value-attitude-behavior (VAB) and consumer cultural theories are adopted to construct the research framework. Data was collected from undergraduate students studying at a public university located in Guangzhou via WeChat and Tencent QQ. A total of 314 usable responses were analyzed by the partial least squares structural equation modeling (PLS-SEM). The empirical findings indicated that cosmopolitanism has a significantly positive effect on brand attitudes and purchase intentions; ethnocentrism has a significantly negative effect on purchase intentions, but no significant impact on brand attitudes; and corporate social responsibility (CSR) initiatives positively affect brand attitudes rather than purchase intentions. The results also revealed that brand attitudes mediate the relationship between cosmopolitanism/CSR and purchase intentions, but it does not have a mediating effect on the relationship between ethnocentrism and purchase intentions. These findings provide essential insights to the body of knowledge of international marketing in emerging markets and shed light on understanding how young Chinese consumers make purchase decisions towards Western brands. The results are useful for Western brands to effectively adjust their marketing strategies and advertising/promoting campaigns for business development purposes in the Chinese market.

To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID-19.

The tourism and hospitality industry has been deeply disrupted by the COVID-19 pandemic since its inception in December 2019. Many tourists are too anxious to travel. Thus, understanding how travel constraints and perceived travel risk influence travel intention is crucial for many destinations in their post-crisis recovery. Drawing upon 357 Malaysian respondents, this study finds that structural constraints initiate tourists' negotiation process for travel decisions, which is inconsistent with the original Leisure Constraints Model. Nevertheless, it is reaffirmed that intrapersonal constraints remain the centrality of the negotiation process as they mediate the relationship between structural constraints, perceived travel risk and travel intention. These findings provide some theoretical contributions with regard to the Leisure Constraints Model and perceived travel risk in the context of the COVID-19. Based on the theoretical contributions, this study also sheds light on tourism revival from a practical perspective. Tourism authorities, destination marketing organizations, and business operators are suggested to take measures to restore tourists' confidence toward travel by reducing structural constraints and mitigating tourists' risk perception in a cooperative manner.